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In addition to managing a wide array of quantitative analytic approaches, including online surveys and social intelligence platforms, I am expert facilitating qualitative methodologies to drive consumer segmentation, brand architecture, positioning and innovation-focused agendas, serving as a moderator in controlled focus group facilities or "in the wild" home and retail-based environments.
Speaking to and observing people in the midst of their lives, while also integrating hybrid online community and mobile approaches, helps to inspire bigger ideas, faster.
Approach

Focus Groups






Reporting and Analysis
Fieldwork Observation
"Cross Generation" Projection Exercises
Worksheet Exercise
"Shop Along"
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