top of page

In addition to managing a wide array of quantitative analytic approaches, including online surveys and social intelligence platforms, I am expert facilitating qualitative methodologies to drive consumer segmentation, brand architecture, positioning and innovation-focused agendas, serving as a moderator in controlled focus group facilities or "in the wild" home and retail-based environments.

 

Speaking to and observing people in the midst of their lives, while also integrating hybrid online community and mobile approaches, helps to inspire bigger ideas, faster.  

Approach

 

Focus Groups

Reporting and Analysis

Fieldwork Observation

"Cross Generation" Projection Exercises

Worksheet Exercise

"Shop Along"


 

bottom of page