My experience includes
Hello,
I'm glad you've stopped by.
I love figuring out what makes people tick so I became a strategist providing insights to best-of-class brands and agencies, working with clients throughout the U.S., Europe and Asia. Decision makers at such diverse brands as Activision, DIRECTV, Epson, HBO, Lionsgate, Men's Wearhouse, Microsoft, Netflix, Nissan, Safeway, Sony and Verizon regularly turn to me for guidance in managing their complex integrated marketing efforts.
My goal is to help activate new ideas to impact the world in order to:
>> Help brands thrive in an ever-changing landscape.
>> Gather human insights to understand true needs and desires.
>> Design communications to foster a meaningful dialogue.
My recent accomplishments include:
>> Driving strategy and insights for award winning theatrical and TV franchise integrated marketing launches for Comedy Central, HBO, Lionsgate, Netflix, STARZ and WGN America.
>> Presenting a mobile landscape analysis for one of LA's foremost billionaire investor's bid to launch a first of its kind augmented reality app.
>> Serving as the lead strategist for Toyota, Hyundai and Mitsubishi Motors, delivering new vehicle launch focused creative briefs, personas and strategic springboards supporting behavioral targeting, owners site, special offers and mobile CRM channel redesign efforts.
>> Delivering deep dive consumer insights to support a leading ad agency's Sony PlayStation pitch review.
>> Presenting a strategic integrated marketing roadmap to The Los Angeles Times' Editor-in-Chief to help guide the launch of its first paid digital subscription offer.
>> Acting as an invited Guest Lecturer at USC, Loyola Marymount, The Miami Ad School and The Los Angeles Ad Club.
LET'S TALK IF YOU COULD USE HELP WITH:
>> New Business Development generating quality prospects by creating opportunities with a key goal of eliminating the need to pitch competitively.
>> Brand Strategy including discovery research, positioning development, naming and nomenclature analysis, creative briefing, brand books, etc.
>> Market Research including audience segmentation studies, multicultural planning for Hispanic, Asian and African American audiences, quantitative survey development, focus groups, ethnographies, usability testing, persona development, customer journeys, and trendspotting reports.
>> Integrated Marketing Strategy Development including competitive analysis, business requirements gathering, and application of mobile and social media marketing, SEO, CRM, and data analytics.
Finally, a few words that I live by: Applying truth is a marketer's best weapon.